SYMPOSIUM | 5Q SERIES

PROFILE

NAME: Rattanin Sirinaruemarn
PROFESSION: Artist
PORTFOLIO: Khan Kluay, Frozen, Big Hero 6, Zootopia and Moana.
EDUCATION: BS in Sustainable Development Technology (Department of Rural Technology) MA in Visual Effects. Savannah College of Art and Design
POSITION: Effects Animator
COMPANY: Walt Disney Animation Studio

ABOUT THE COMPANY

Walt Disney Animation Studio (WDAS) is affiliated to The Walt Disney Company. Mainly, WDAS produces animation feature films, but we also produce short films, special occasion TV films. We have around 1,000 specialists in diverse works related to entertainment industry.

  • Q1: THE MASTERPIECE

  • Every project makes me proud but Frozen is very special because it is the first project I worked at Walt Disney Animation and the film was honored Oscar award.
  • Q2: UPCOMING PROJECTS

  • We’re working on an animation project, Wreck-Il Ralph 2, which will be launched in the USA around November 2018.
  • Q3: THE MOST CHALLENGE & THE PLEASURE IN WORK

  • There are different challenges in each project because of its own limitation. For example, in Moana that is the story of Polynesians, the action happened in the middle of the ocean, so we had to create the ocean and the sea in animation. The more ocean scenes we have , the more challenges in production, cost control and deadline but the quality must be there at the same time.

    I enjoy working here because there’ll always be a new challenge, a new problem and a new solution in artistic and production technique to fulfill film director’s requirement. To work in international environment is opening our views and as well as learning new culture.
  • Q4: POINT OF VIEW ABOUT THAILAND’S DIGITAL ENTERTAINMENT INDUSTRY

  • Digital Entertainment industry, especially new content creation will always have its market because consumers always needs new contents. Animation is considered as a content with its unique characteristics, it’s like one of many choices in the market but audiences always want to see it.

    However, because animation requires high investment so there are not many animation production studios in the market. Some studios have to move to other countries where still have high competency but lower production cost. I think this is a good opportunity for many countries in Asia to become a production hub for giant studios.
  • Q5: THAILAND’S COMPETENCY IN DIGITAL ENTERTAINMENT INDUSTRY

  • Thais are excellent in creativity. There are many Thai artists work successfully in many international giant studios. So I think this is a good reference for Thailand, however, there are other factors like technology, marketing or talent development to make Thailand a leader.